Golf Notions is the implementation arm of a “marketing organisation with a difference that creates focused communication platforms off which to engage selected targets”.

We do not create broad-based advertising and similar communications campaigns and we do not focus on the traditional communication tools.  We do provide an alternative option of creating and using a unique platform as a sophisticated and highly focused methodology through which to engage customers and key targets. Our modus operandi is to work with our clients to adapt and build the platforms through sport whereby each project is a process of customer engagement with a definable and measurable outcome. In these exciting times of “e-marketing” and the emergence of social media platforms, we ensure that “relationship management” and direct customer engagement does not become a “Forgotten Art” in marketing.


The Strategy 

The company has been in operation for seven years and the marketing concept and offering we provide was conceived by Paul Adams whilst his company in London was “taking concepts to marketplace” in the biotechnology space in Europe.  The original seed of creating alternative communications platforms off which to engage customers was sown whilst completing a Masters dissertation on International Business and Marketing Strategy at Nottingham University and lecturing on the Institute of Marketing Management programme.  

The successful formulation of the strategy prompted a return to South Africa in 2006 after nearly seventeen years based in Europe carrying out a range of global responsibilities.  The time was ripe to introduce the “alternative communications and customer engagement platforms” concept to South Africa and Old Mutual took the rights to the first platform on a “pilot project” basis in 2006.  Nearly eight years later we are delighted to still be working together managing the platform and utilising the various channels to engage thousands of clients and other stakeholders.

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